Advice for Startups
There is a 50% chance your startup business will not make it past its infancy stage. This calls for you to watch what decisions you make when you start out. When you build a strong foundation, the business shall grow better. You also need to be unique in the market, if you are to avoid drowning along with similar businesses.
Your business needs to stand apart from the competition. You need to provide a worthy completing reason for people to pick you over the rest. They may also have the same products and services, but yours need to be differentiated from theirs.
You need to analyze the customer. You most likely will have researched extensively into the kind of business you prepare to launch in the market. The same dedication to detail and process needs to be directed at the people you opened the business to serve. You need to base your moves on them, not them on you. You need to find out more about the proposed customers then. Many business people think they know their target audience well enough. The internet shall be a valuable research tool. Talk to friends and family, and the wider population as well, to get their feedback and recommendations.
You should always test something out before launching it officially. This shall provide more info about what to expect going forward, and what needs to be worked on. Social media is a great place to drop hints and samples of your offering, and gauge peoples reactions. You should make a point of asking for more of feedback for the things you deal in. You need to put your brand out there. You need them to see it often, to increase your visibility, attract new customers, and gain more acceptance. You need to keep your communication channels open and responsive. This shall help you build loyalty.
Apply the careful strategy of under promising and over delivering. Do not be one of those business which talks big but fails to even delivery half of it. Customers prefer services that meet and exceed their expectations. It shall be how you land repeat customers. This will then afford you the best reputation in the market. To make it even better, you can add excellent customer are to come up with a culture that more customers will appreciate being part of.
The trick to having effective marketers in your employees is to make sure they have a pleasant work environment. There shall be the retention of the best talent there is. They will thus be effective brand ambassadors.
These tips should help you come up with unique products and services, and also the best delivery.